The best small business software empowers you to run your business smoothly and more efficiently. Get a headache from everything from organizing your projects and meetings and time management, so you never fall behind.
When you stay on top of your operations in this way, you are free to survive and thrive in the business world, continuing to earn more income as you go, which is the dream of every small business owner.
This article looks at the most useful small business software tools that are individually successful and easy to learn and install. We provide the best selection of online small business software, from accounting, project management and email, document storage, security software and many more. This way you can get your small business running smoothly.
Best Small Business Accounting Software
Small business accounting software takes the hassle out of keeping track of what your clients owe you, which your clients haven’t paid for, and the amounts your invoices have sent.
Your real life accountant will thank you for streamlining all of this data in one useful place, and you will be grateful when you can find all the invoices easily coming tax time.
This online accounting software has features that help small business owners save important time and keep your records tracked reliably. Includes current invoicing, PayPal, and credit card bill processing and expense logs.
Zoho is ideal for small business owners and entrepreneurs like freelancers, especially those who rely on themselves. The beauty of this software is that it is easy to use, hassle free, accounting software that is often added for large companies.
Use Zoho efficiently to create invoices, track your expenses, and even generate financial reports. The easy-to-run panel is one of the main reasons for its great usability.
Small Business Project Management Software
There’s nothing like having to tackle multiple projects at the same time to test your organization’s abilities as a small business owner. While the challenges are always great, being able to manage multiple tasks at once will only leave you drained and feeling busy. Instead, rely on these project management tools to ensure your projects stay on target, and help your clients at the same time.
Trello’s card-based design allows small business owners to effectively manage their team with easy-to-use tools that combine project and task management in one simple interface.
This app is great for people who like to do things visually, because each project is conditioned on a task, represented by various cards that you move through the different stages of completion. We’re using Trello to simplify our editorial process here at Envato Tuts +.
Extremely popular and well-known, Asana can suit businesses of all sizes. This scalability is especially helpful when planning projects of varying sizes.
Asana excels at letting small business owners track every aspect of a project, from the tiniest details of day-to-day processes to tracking information and an ongoing workflow that epitomizes larger projects.
Best Small Business Productivity App
Productivity is a rare trait and skill that shouldn’t be underestimated. Often times, these are secret ingredients that can put a small business from doing well above all expectations. When you know how to get things done successfully in less time, you achieve more easily. These productivity apps are integral to small business success.
Todoist is a productivity answer for small businesses that want to achieve more every day, but don’t know how. With an easy-to-learn interface, a tagging system, and filters to prioritize, Todoist is a great productivity tool that doesn’t require a steep learning curve for the average person.
Get more routine and complex tasks in your small business, thanks in large part to features like project responsibility areas, time and location-based reminders, and multi-platform synchronicity.
The tagline “Remember Everything” summarizes the power of Evernote in a nutshell. This productivity app is on the monster list of the best software for small business because it’s an endless filing cabinet that lives in the cloud and syncs across all your devices.
The information you enter they can easily get through a basic keyword or tag search. It’s a great place for small business documents, receipts, PDFs, plans, graphics, drawings and just about anything else.
Small Business Collaboration and Document Software
Now, filing cabinets are out of place, and gathering information on scraps of paper is the fastest way to run a disorganized business … to the point. Luckily, there are tons of collaboration and document apps that empower small business owners to find the information they need at the drop of a hat, straight from the cloud, and available on all their devices.
An initially free cloud storage service that lets you pay for extra space, Google Drive / Docs is the epitome of organization. It empowers small businesses to get instant access across all of their devices to documents, files, pictures, videos and more. It can even be used as a backup system.
Currently it has more than 200 million users even though it was only launched four years ago. Familiarize yourself with Google Drive / Docs by reading:
Dropbox is another great cloud storage service with millions and millions of users. It enables small business owners to get their files, documents, pictures and videos instantly and from any device they have. This content is not only safe, but collaboration, sharing, and making is simplified and more accessible.
Founded in 2007, it is one of the first cloud storage services to help popularize the use of clouds for collaboration and storage.
The new kid on the block, Slack is a cloud-based tool too, but it’s more of a collaboration for teams around the world. This makes it the perfect choice for small businesses whose teams are spread across multiple time zones.
This service allows for real-time chat, search and archive all on the same server, so your communication is always directed.
Online Email Software for Small Businesses
Ah, email! Even in 2016, email is still dominant and is being used by more people than ever before. Despite the emergence of new tools like social media, cloud-based software and real-time messaging apps, email is here to stay because of its extreme usability. Here are our picks for the best email service as a small business tool.
With integration with a number of other extremely useful online software products and services, Gmail is the choice of many small businesses when it comes to sending email.
Its interface, which is always being redesigned to ensure a better, intuitive user experience, with labels giving a smart way of fast and easy app organization. Interestingly, 92% of small and start-up companies use their email with Gmail .
One of Gmail’s biggest direct competitors, Microsoft’s Outlook is actually little more than just email. Technically, it’s a whole personal information manager with calendar, contact manager, task manager, journal, and note-taking and web browsing capabilities.
However, most people use it primarily for email applications. Like Gmail, it’s available on iOS and Android for on-the-go email processing.
Zoho Mail is an ad-free webmail featuring a minimalist user interface for added simplicity and an easy learning curve. Specifically aimed at business and professional use, Zoho Mail was initially free and later had different pricing tiers for a maximum mail capacity of 25 GB.
One thing that is interesting here is the integration with Zoho Docs. Zoho Docs is Zoho’s answer to Google Docs, where you and your team can collaborate, create and edit text and files.
Best Small Business Email Marketing Tools
Email marketing is still a force to be reckoned with, even though it was one of the first forms of digital marketing to launch. In the era of social media, blogging and text messaging, email marketing is powerful because of the great results and conversion rates it gets for businesses of all types. Two email marketing services in particular are especially helpful for small businesses:
Almost everyone hears about MailChimp, and with good reason. It’s free for a maximum of 500 subscribers and includes basic marketing features.
Most of every marketing integration you can think of automatically comes with a basic MailChimp subscription. This means integration with Twitter and Facebook, e-commerce biggies like Shopify, and sign-up / popup form apps like OptinMonster.
Another great email marketing service, Campaign Monitor provides small businesses of all industries with pro-grade and automated email marketing features with strong results. Whether it’s a personalized campaign or a happy customer, Campaign Monitor has you covered.
Of course, sending out an email marketing campaign is nothing without a real return on investment. That’s why Campaign Monitor features tools to track the performance of your email campaigns.
If you’re feeling inspired, head over to our GraphicRiver marketplace, where you’ll find a plethora of professional email templates designed for different types of business newsletters / newsletters.
Backup and Recovery Software for Small Businesses
It’s not a great idea to keep all of your most private and valuable files unprotected and unattended, but so many small business owners do just that.
Every small business needs to back up its business and financial records because all your sensitive information is there. Don’t let anything happen by chance. Here are the best backup and recovery services that can be used.
This backup recovery service lets you store and back up anything from your small business to the cloud, where it’s sure to be safe and secure. With Crashplan, small business owners can rest assured that their trade secrets and proprietary information will never be lost or fall into the wrong hands.
It doesn’t matter what size business you have. Small and large companies alike can benefit when their respective data is protected as it should be.
With IDrive, you can do online backups for all your devices on PC and Mac, as well as on Android, iOS and other mobile devices. IDrive is very cheap in fact, for a basic 5 GB of spare space is totally free.
IDrive also comes with a small business plan where you can store data securely across all your business servers, computers, NAS, SQL and Exchange.
Top Small Business Security and Virus Protection
The internet can be a big, bad, scary place because of all the viruses and malware that is out there. The last thing a small business owner wants is for their computers, tablets, and / or smartphones to be infected by a malicious program that will regulate the smooth running of their operations. This security and anti-virus app provides small business protection and peace of mind.
One of the oldest and most well-known security and virus tools around, McAfee is available for your computers, tablets, and smartphones, giving small business owners protection wherever they are.
Particularly also is the app’s Virus Protection Protection, which states that you get a full refund if one of the supported devices gets a virus, if McAfee still fails to remove the virus from your system.
Another big name in the security and protection industry, Norton also offers broad protection across PCs, Macs and mobile devices. Depending on the plan you choose, you can get protection for as many as 10 computers and devices, all subscribed to just one.
Norton shares a similar promise with McAfee’s in that the app will keep your device virus-free, or you will be eligible for a refund.
Kaspersky makes a variety of security and protection products, from anti-spyware and anti-virus to anti-spam and firewall products. Many of its products have won awards for effectiveness.
Free trials are included, so small business owners can see if a certain Kaspersky product is right for their business.
Small business Social media marketing
Social media marketing is essential to small business success. Social media allows you to reach your prospects and customers at lower prices for traditional promotions, making them very effective. When you assume that so many people use social media, that’s also where your customers are – and that means your brand is there too. Here are the best marketing tools for social media.
Hootsuite is a very popular social media tool that offers powerful social media controls from one impressive interface. Hootsuite allows you to do a little bit more, like social listening, where you can monitor what people are saying about your small business on the web.
Plus, Hootsuite works with around 35 different social networks, making it very wide-ranging.
Among online business apps, Buffer is a very popular social media tool that offers both free and premium plans. This tool allows small business owners to schedule, publish and then analyze all of their social activity from a single dashboard.
You don’t have to log in individually to Twitter, Facebook, Instagram and LinkedIn as Buffer lets you control all your social media accounts from one place. Simple and fast working together.
Social Sprout is a powerful social media management software that allows small business owners to tap into potential potential, analyze their return on investment, and publish and schedule your social media content across multiple platforms.
All of this also translates into better customer service, as business owners can respond quickly to customer complaints and troubleshoot network-wide problems.
Online VPN Software for Small Businesses
VPN stands for virtual private network, which is a server and connecting network that is really a gateway between your computer and the web. Instead of your computer connecting directly to the website, it first runs through another computer instead of only then connecting to the website. This makes Internet connections safer and more private for added security.
This is one of the best small business VPN software solutions. This allows online privacy as well as access to media content without regional restrictions. It features strong encryption for security with more than 700 servers in more than 50 countries around the world.
This VPN app offers complete security no matter what WiFi network you use or what kind of data you end up sharing online. It encrypts all your web traffic as well as sensitive information, protecting it from both hackers and prying third parties.
It also offers very fast Internet speeds, which is important because a VPN server can in some cases contribute to a slower overall Internet connection in exchange for added security.
HotSpot Shield is available for Mac, PC, iOS and Android, which makes it a source of encryption and protection across all devices for complete security. There is a free version and an Elite version available at various price levels. This VPN app is currently used by more than 400 million people in 200 countries, which speaks for its credibility.
Be More Successful in Your Small Business With This Application
Running a small business is difficult and challenging. Many don’t survive the first, several years. Using the right app can make a big difference in helping you solve the fundamental problems every small business owner faces when they run their own operations. They help you organize, streamline your workflow, and get more done with greater efficiency and reliability.
Take the time to research and learn more about the online business software that you are considering using. Find out how useful these apps are and which ones can help your business the most. Review a small selection that has the features you need at the right price point. Test them out with trials before investing. Find one that fits your business and provides a good ROI in its specific area.
What is the best small business software in your opinion? What business software and online applications can’t you live without your small business?