Easy way to Optimize WordPress site Speed : – Many case studies and research on slow websites have a negative effect on ranking on the SERP (Search Engine Result Page). This has also been explained by Google in 2010 about the speed of the website to be one of the determinants of website ranking in search engines. The faster the website is accessed the better the website’s ranking on search engines.
Website Speed Test
There are a number of benchmarking guideline ratings about the speed of a website:
- Under 1 second = perfect
- 1-3 seconds = above average
- 3-7 seconds = average
- 7 seconds and up = including bad
To check the speed of the website there are several tools that you can use to find out how fast it is loading with Pingdom, Google PageSpeed Insights, GTMetrix and WebPageTest. But here I will give an example using GTMetrix only.
From the picture above shows that blog.qwords.com has a 6.5 Second loading time with a page speed F score of 38%. This means that in terms of the value of the website is not good and also not included bad, the value is still average. Please note the negative impact that is received on websites that have slow loading access including:
- Visitor traffic decreases
- Revenue conversion decreases
- Bad for website SEO ranking
How To Speed Up Website Loading
In discussing this case study, I will try to increase the page speed score of blog.qwords.com to be even better. There are several easiest ways to speed up loading a website, see the discussion below:
1. Reduce Unnecessary Plugins
The first step is to delete plugins that don’t need to be installed. It’s not a matter of free plugins then you install as you wish, but choose plugins that are important and have good effects on the website. It should be noted again choose a plugin that does not load a lot of scripts, not many requests and does not add extra queries to the database.
There are plugins that are able to check the impact of plugins on the speed of a website called the Performance Profiler Plugin , please install and then analyze which plugins are too heavy when loading a website.
2. Image Weight Optimization
When uploading images, try to choose images weighing just under 1MB. If more than that you can be sure your website is loading slowly. If it’s already uploaded to the hosting server, you don’t need to worry because there are already a number of tools you can use to compress images to a lighter size. Among them are:
3. Reduce Image Size
After compressing the image size, the next is to reduce the pixel size of the image. For example in the picture below the original size is 780 x 420, after checking in GTMetrix the recommended image size is 300 x 162.
Re-edit the image size to the recommended size, you can use image editing software such as Photoshop, Paint, etc. After matching the size, please upload again and check GTMetrik whether it is correct or not.
4. Use the Caching Plugin
Caching is the process of temporarily storing data from a website with the aim of speeding up website loading. Usually when the first access to a website will feel a little long because the cache has not been saved, after the second access and so on will be felt faster because the website data cache has been stored.
WordPress plugins that you can use to do caching especially for WordPress users, namely:
5. Enable Gzip Compression
There are several ways to activate Gzip on the website to speed up loading the website, if you want to compose without a plugin it can be done, just have to go into cPanel and add a line of code in .httaccess. The easiest to use WordPress plugin, plugin name check and Enable GZIP Compression ,. For discussion of the settings will be discussed in the next article.
If the above has been explained about compressing images, if in Gzip this is compressing the file size. For example, if there is a file size of 100MB it will be compressed to 25MB in ZIP format. First check if your website is active / not Gzip feature.
6. Website Database Optimization
You don’t need to bother opening complicated coding lines, optimizing the database can use the WordPress plugin. My recommendation is the WP-Optimize plugin . In addition to optimizing a website, it can also compress images, translate, block comment spam, revise posts, draft posts, etc.
Minify is the process of removing characters that are not used in the code structure. So the code file becomes lighter and can be quickly executed, thus speeding up the loading of the website. My recommendation is to use the Autoptimize plugin , because it is very easy to use and takes a long time to process the code file minify.
8. Use Fast Hosting
The last is to use fast hosting. If you have done all the above methods and it is still the same, then you try to check whether the hosting you use is problematic or not.
Also read : Best WordPress Hosting provider